We are talking here consumer behavior as part of our talk on Why CRM. We talked CRM, Importance of Consumer Behavior , Consumer Behavior-Introduction as a part of leadorganizer and lead management with reference to Why CRM and agency management system. In our previous post, we talk about Types of Consumers, Buyer Vs User, factor influencing consumer behavior, psychological factors effecting consumer behavior, Maslow's Hierarchy of Human Needs and Maslow's Hierarchy of Human Needs - Consumer Behaviour -1.
Today we talk Perception as psychological factor.
Perception is the second major psychological factor that influences consumer behavior. Perception can be described as “how we see the world around us”. All the time we are receiving messages through our five organs viz., eyes, ears, nose, mouth and skin, The different sights, sounds, smells, tastes and sensations that we feel are knows as stimuli.
Each person recognize, selects, organizes and interprets these stimuli in his own individual manner based on his needs, values and expectations and this is knows as perception. Since each individual’s need, motives and expectations are unique therefore each individual’s perception is unique.
Perception helps to explain the phenomenon of why different individuals respond differently to the same stimulus under the same condition. As a marketing manager, you are providing stimulus to your consumers through the physical shape, colour, size, fragrance, feel, taste of your product, it’s package, advertisements and commercials.
Your interest is to understand why and what different types of perceptions are associated with each of the stimuli so that you can highlight that particular stimulus or combination of stimuli which evokes the most favorable perception in the maximum number of consumers.
ref: CRM Software with leadorganizer, agency management software
Subscribe to:
Post Comments (Atom)
5 comments:
Hi,
I like your blog on Consumer Behavior and CRM. I am happy to read it. I have reviewed your recommended http://www.leadorganizer.net site and I like to visit the http://www.leadorganizer.net/customer_relation_management.htm page. It is very useful. I like your post.
Hello,
I had momentary look in your blog about the Perception-Consumer Behavior and CRM-2. It’s very striking to read that. Did you know that in your website: http://www.agencyorganizer.com/ that you submitted to agency management software gave us readers all good thoughts. I like your all article.
Good articles there. Sometimes I’m looking for some good reading materials, and I found out that I can search with http://www.agencyorganizer.com/, they grab of hold my interest in reading it.
You have nice reading article. I love to read it. Nice tips you got there.. I visited http://www.agencyorganizer.com/. I find it, more accurate and different from others.
Hi,
Unbelievable effort you have done here for your each article. If anyone visits your blog at least once then no need to go to other. You have very qualitative content in your Insurance CRM Software articles. Good work, keep it up.
Post a Comment