Leadorganizer and Lead Management are heart of any customer relationship, agency management system and marketing strategies. Leadorganizer means how to manage your leads. Businesses must have leadorganizer or lead management software to manage their leads. What is a lead? A Lead is a prospect for any business. It is very important for marketing executive/management to understand prospect requirements and consumer behavior. First let us understand consumer behavior.
‘What’ products and services do we buy, ‘why’ do we buy, ‘how often’ do we buy, from ‘where do we buy, ‘how do we buy, etc. are the issues which are dealt with in the discipline of consumer behavior. Consumer behavior can be defined as those acts of individuals (consumers) directly involved in obtaining, using, and disposing of economic goods and services, including the decision processes that precede and determine these acts. Just by human nature, consumers can be spontaneous, unpredictable, and selfish.
One thing that we have in common is that we are all consumers. In fact everybody in this world is a consumer. Everyday of our life we are buying and consuming an incredible variety of goods and services. However, we all have different tastes, likes and dislikes and adopt different behavior patterns while making purchase decisions. One may preferred to use colgate toothpaste, Dove soap, Head & Shoulder shampoo while your spouse may prefer another type for same requirement. Similarly, you may have a certain set of preferences in food, clothing, books, magazines, recreational activities, forms of savings and the stores from where you prefer to shop, which may be different not only from those of your spouse but also your friends, neighbors and colleagues. Each consumer is unique and this uniqueness is reflected in the consumption behavior and pattern and process of purchase. The study of consumer behavior provides us with reasons why consumers differ from one another in buying and using products and services. Customers and their behaviors comprise of many attributes and differentials. These differences are not just associated with demographics, groups or any one particular item. There is a complex development of behaviors that exist in the consumer markets.
In the world we live today, businesses and top Marketing executives must understand what differentiates their companies or their products from others and must understand the needs of the consumers in their markets. If they able to understand their product and consumer’s need, than it’s very easy for them to develop a strategic plan and create a market niche and develop their customer base with very good customer relations. Customer Relationship Management can help them to take competitive advantage in the market. Customer Relations depend on understanding the customer and their reactions to the environment which will at last prolong the life of customer relationship between company and their customers.
Understanding the customer need can be a starting point for majority businesses. There are possibilities of gap occurs between customers expectation and what businesses think customers expect. It result into overlook or not understanding customer's perceptions and real requirement.
ref: agency management software
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9 comments:
Hello Friend,
Again one by one I have been reading your work. Very interesting thoughts you are having and the thoughts you have are expressed in your blogs. After you write the blog go back and read your blogs that will help you make your points clear.
It is very interesting that you brought up CRM, leadorganizer into consumer behavior. I was not clear on how it can relate. I have also visited your reference site www.leadorganizer.net. The content of that site is not too much clear but I guess it is fully CRM software.
Anyways, let me tell you few things about consumer behavior. I consider consumer behavior as THE PSYCHOLOGY OF MARKETING. I only relate your CRM use with marketing other then that your article on consumer behavior does not have anything to do with CRM or leadorganizer. Sorry to be critical.
The main applications of consumer behavior (How we apply Consumer behavior): The most obvious is for marketing strategy — i.e., for making better marketing campaigns. For example, by understanding that consumers are more receptive to food advertising when they are hungry, we learn to schedule snack advertisements late in the afternoon. By understanding that new products are usually initially adopted by a few consumers and only spread later, and then only gradually, to the rest of the population, we learn that (1) companies that introduce new products must be well financed so that they can stay afloat until their products become a commercial success and (2) it is important to please initial customers, since they will in turn influence many subsequent customers’ brand choices.
If marketing module is built into a CRM such as leadorganizer.net then it is very use full module.
Enough for today. Looking forward to reading your more work.
j smith,
Your comment is appreciated. I took your criticism very positive and will follow your suggestion. I hope developer of LeadOrganizer also read your comment on LeadOrganizer's website.
You have explained consumer behavior very clear and LeadOrganizer also provide marketing tools with trigger action activation, which automate marketing according to consumer behavior. For example you can schedule marketing campaign to specific group of customer at specific time or statistical mile stone. You may be right, but I was emphasizing on my point: any CRM should have capability to provide marketing functionality after answering certain questions related to consumer behavior.
Thanks again and let us share our knowledge and learn while discussing.
Hello Friend,
I was not questioning www.leadorganizer.net functionalities but I was questioning your thinking process. I kindof understand your point that CRM must have all modules included.
So what you are talking about isn't it part of ERP? CRM system is part of ERP and different modules are also part of ERP. Consumer behavior is larger part of marketing.
Hello Friend,
Nice blog you have here on Consumer Behavior. I do agree with you what you say that everybody in this world is a consumer and everyday of our life we are buying and consuming an incredible variety of goods and services. However, we all have different tastes, likes and dislikes and adopt different behavior patterns while making purchase decisions. I have visited this page http://www.leadorganizer.net/CRM_leadorganizer.htm and I like to read it.
Consumer Behavior--- you have explain is so nice, i love to read it. i m going to visit again and wait for new update from you on the same. i also visited http://www.leadorganizer.net/ site and i like their CRM product.
Hello,
I like to read your blog on Consumer Behavior Introduction. I love to read about Customer Relationship Management. I do agree with you what you say that Businesses must have LeadOrganizer or lead management software to manage their leads. I have read your previous post on CRM as a part of LeadOrganizer and Lead Management.
Hello,
I like your blog on Consumer Behavior. I do agree with you what you say that Leadorganizer and Lead Management are heart of any customer relationship. I like your post on Consumer behavior as part of Leadorganizer and Lead Management.
Hello friend4all I'm always search for the best blog. I found it in http://www.leadorganizer.net/, your blog is exceptional. I love to read more facts about Consumer Behavior Introduction. Incomparable.
Hi,
Very interesting. I have read your all articles related to Consumer Behavior. Your effort to maintain the sequence of the articles it is really appreciated. Once anyone visit your blog and read the articles on Insurance CRM Software and Insurance Agency Management Software then no need to go anywhere.
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