Maslow's Hierarchy of Human Needs - Consumer Behaviour -1

CRM we are talking here and we talk CRM, Importance of Consumer Behavior , Consumer Behavior-Introduction as a part of leadorganizer and lead management with reference to Why CRM. In our previous post, we talk about Types of Consumers, Buyer Vs User, factor influencing consumer behavior, psychological factors effecting consumer behavior and Maslow's Hierarchy of Human Needs.

Today we are continuing our talk on maslow’s Hierarchy of Human Needs.

Maslow’s Hierarchy of human needs helps us understand consumer motivations. It is useful for the marketer who can identify what generic level need h is product is capable of fulfilling and accordingly position his product and back it up with relevant marketing inputs.

Products such as food and cloths are purchased because they fulfill safety needs; most personal care products such as soap, toothpaste, shaving cream, perfume are bought primarily because they serve social needs. And luxury products such as jewellery, expensive clothing, fancy house and cares are bough mainly to serve ego and self-actualizations needs.

The same product can be sold to entirely distinct customer segments provided the marketer can correctly identify the need which the product is fulfilling. For instance, a cycle may be bough by different customer segments for entirely different reasons. One segment may buy to use it as a mean of commuting, for another segment, a cycle serves a recreational/leisure need while for a third segment, it fulfils the need of a health aid. Still another customer segment buys a cycle for use in competitive sport.


ref: CRM and SFA software leadorganizer

Maslow's Hierarchy of Human Needs - Consumer Behaviour

Why CRM? We are talking here. We talked about CRM, Importance of Consumer Behavior , Consumer Behavior---Introduction as a part of leadorganizer and lead management with reference to Why CRM. In our previous post, we talk about Types of Consumers, Buyer Vs User and factor influencing consumer behavior and psychological factors effecting consumer behavior.

Today we are going to talk about Maslow’s Hierarchy of Needs.

All human need can be classified into five hierarchical categories and this hierarchy is universally applicable. These five categories are as under.

1) Physiological Needs.
2) Safety & Security Needs.
3) Social Needs.
4) Ego Needs.
5) Self actualization Needs.
The theory of hierarchy of need was propounded by Abraham Maslow. According to Maslow’s hierarchy all needs can be ranked in order of importance from the low biological need to the higher level psychological needs. Each level of unfulfilled need motivates the individual’s behaviour and as each successive level of need is fulfilled people keep moving on to the next higher level of need.
The different levels of need have been depicted as being water tight compartments. But in reality there is always overlap amongst the different levels of need. Since no need is ever totally satisfied. There is always scope for further fulfillment.

We continue our talk in next post.

ref: crm & sfa software