Maslow's Hierarchy of Human Needs - Consumer Behaviour -1

CRM we are talking here and we talk CRM, Importance of Consumer Behavior , Consumer Behavior-Introduction as a part of leadorganizer and lead management with reference to Why CRM. In our previous post, we talk about Types of Consumers, Buyer Vs User, factor influencing consumer behavior, psychological factors effecting consumer behavior and Maslow's Hierarchy of Human Needs.

Today we are continuing our talk on maslow’s Hierarchy of Human Needs.

Maslow’s Hierarchy of human needs helps us understand consumer motivations. It is useful for the marketer who can identify what generic level need h is product is capable of fulfilling and accordingly position his product and back it up with relevant marketing inputs.

Products such as food and cloths are purchased because they fulfill safety needs; most personal care products such as soap, toothpaste, shaving cream, perfume are bought primarily because they serve social needs. And luxury products such as jewellery, expensive clothing, fancy house and cares are bough mainly to serve ego and self-actualizations needs.

The same product can be sold to entirely distinct customer segments provided the marketer can correctly identify the need which the product is fulfilling. For instance, a cycle may be bough by different customer segments for entirely different reasons. One segment may buy to use it as a mean of commuting, for another segment, a cycle serves a recreational/leisure need while for a third segment, it fulfils the need of a health aid. Still another customer segment buys a cycle for use in competitive sport.


ref: CRM and SFA software leadorganizer