Wednesday, November 21, 2007
Types of Consumers
In my pervious post i talk abou Importance of Consumer Behavior , Consumer Behavior---Introduction ,CRM as a part of leadorganizer and lead management with reference to crm. Here i like to talk about Types of Consumers.
All consumers can be classified into two types-personal and organizational. When you buy a shirt for your own use- you are buying in your capacity as a personal consumer. However, when you are buying a printer or a scanner for use in office than you are making the purchase in your capacity as an organizational consumer.
Whenever you buy goods and service for your own or for family use, you are a representative of a personal consumer. All individuals thus fall the category of personal consumer. All business firms, government agencies and bodies, non-business organization such as hospital, temples, and trusts are organizational consumers of goods and services purchased for running the organization.