Friday, December 21, 2007

Perception - Selective Distortion -

Perception we are talking here as part of consumer behavior with why crm and agency management system.

Today, we are going to talk about Selective Distortion.

Let us suppose you have decided to purchase a specific brand ‘A’ of pressure cooker. Since you have already made your decision you would seek only that information which reinforces the correctness of your decision.

If you hear some positive remarks made about brand ‘B’ you would tend to find some shortcoming or flaw in that brand so that you do not feel that you have made a wrong decision by buying brand ‘A’. When to fit information to suit your own ideas or personal meaning, the process is known as selective distortion. Thus, a marketer may find that his message is often not received in the intended manner but it is twisted in different ways by different consumers.



ref: crm software and sfa applications, agency management system

Tuesday, December 18, 2007

Perception - Selective Exposure - CRM

Perception we are talking here as part of consumer behavior which is a part of any agency management system. We talked Types of Consumers, Buyer Vs User, factor influencing consumer behavior, psychological factors , Maslow's Hierarchy of Human Needs, Maslow's Hierarchy of Human Needs -1.

We start our talk with
CRM and lead organizer software and we talked CRM, Importance of Consumer Behavior , and Consumer Behavior-Introduction.

Today we are going to talk on Selective Exposure as part of Perception with reference to Consumer Behavior.

You must have noticed that when you are on the look-out for purchasing a specific product, be it camera, refrigerator, television or any other high value product or service, you suddenly, seem to notice more than the usual number of advertisement pertaining to that specific product. This is because of your selective exposure. People are more likely to notice stimuli which relate to their immediate needs. For the marketer, the implication is that he has to carefully and accurately identify his potential customers since other customers are not at all likely to notice the stimuli. Having identified the potential customers, the marketer has to ensure that the stimuli are interesting enough to attract and hold their attention.


ref: CRM & CRM Software, agency management system