Perception we are talking here as part of consumer behavior with why crm and agency management system.
Today, we are going to talk about Selective Distortion.
Let us suppose you have decided to purchase a specific brand ‘A’ of pressure cooker. Since you have already made your decision you would seek only that information which reinforces the correctness of your decision.
If you hear some positive remarks made about brand ‘B’ you would tend to find some shortcoming or flaw in that brand so that you do not feel that you have made a wrong decision by buying brand ‘A’. When to fit information to suit your own ideas or personal meaning, the process is known as selective distortion. Thus, a marketer may find that his message is often not received in the intended manner but it is twisted in different ways by different consumers.
ref: crm software and sfa applications, agency management system
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4 comments:
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Hi,
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Hi there, friend4all....
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I had a glimpse in your blog there. Interesting topic I read there. I visited http://www.agencyorganizer.com/; they have exclusive.
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