Tuesday, February 5, 2008

Family Life Cycle and Buying Pattern - 1


Why CRM, we are talking here and we talked aspect related with consumer behaviour in our past posts. CRM Software is part of Agency Management System. We are talking Family Life cycle and buying pattern of consumer in last post. Today we continue with that.

Full Nest - Old married couples with dependant children, when a person is in this phase financial positions still better. Spend on education, more tasteful furniture, cars, non-necessary appliances etc.

Empty Nest 1- older married couples, no children living at home, household head still working when a person is in this stage spend on travel, recreation, self-improvement, home-improvement, health care.

Empty Nest 2 - older married, no children at home, head retired - when a person is in this stage drastic reduction in income. Buy medical appliances and medi-care products which aid good health.

Solitary Survivor - In Labor Force - when a person is in this stage likely to sell home, but income still good.

Solitary Survivor - Retired when a person is in this stage Reduce income, spend on medical product.

ref: Insurance CRM Software, SFA Software, Agency Management System