PROCESS OF DECISION-MAKING

This may be because over a period of time you have taken certain decisions so many times that they now seem to be made almost automatically but that is not true at all. Even your daily decision of buying o loaf of bread involves the element of active reasoning as buying a new sofa set for your drawing room. However, in the former case, the extent and intensity of active reasoning may be much less as compared to the latter case. Decision making is more important part when it comes to online business. Owner of online blinds store who are selling vertical blinds and roman shades online, says that for them decision making is more important than anything else.

In the case of bread, the only decision variables may be which brand, quantity and retail outlet. But in case of buying a sofa set the decision variables are far more in number.
These may be:
· ready-made or made to order
· from a furniture shop or to be built at home
· type of material for frame: blinds, vertical blinds, roman shades
· type of material for cushion: cloth, rexine, leather,
· design: with or without arm-rests, height, depth of seat, seating capacity, loose or fixed cushion.

Thus, depending on the type of decision being made, the degree and strength of active reasoning will vary.