As out talk on Social factors we have discussed on some social factors like Family, Status, Roles and today we are going to discuss on Group norms and Conformity.
Group norms
The norms of a group are the implicit rules of conduct and behavior that are expected of its member. For instance, in certain multi-national companies in India, the norm for office wear includes a full-sleeved shirt and tie, notwithstanding the terrible heat conditions. If marketers can identify the various groups to which potential consumers belong, they can successfully market those products and services whose consumption is dictated by the group norms.
Conformity
Conformity implies that members of a group have adopted attitudes and behavior patterns that are consistent with the group’s norms. In the context of consumer behavior it refers to the percentage of members who knowingly use the same brand or product. Example group a working for project a have same work environment and identical dress code. Their office window has same vertical window blinds and other group has different colors vertical window blinds. These ways they are trying to show conformity towards their group within the company.
We will discuss on Opinion Leaders in our next post.
vertical blinds, window blinds
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1 comment:
Hello,
Your article on social factors is very useful to maintain the customer relation, but which information you have provided about vertical blinds and window blinds it got my attention and I reviewed the site and its all products. It might unique concept for the window treatment.
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