Today we discuss some of these changes for cultural factors are as follows:
i) Convenience: With more women joining the work-force there is an increasing demand for products that help lighten and relieve the daily household chores, and make life more convenient. This is reflected in the soaring sale of gas stove, mixes, washing machines, roller shades, woven wood shades, blinds, vacuum cleaners, ready to eat/cook packets of dehydrated frozen/precooked foods, fast food outlets etc.
Fifteen years ago when Hindustan Lever first introduced the concept of dehydrated vegetables and marketed Hima peas, the concept did not succeed. The cultural value was of eating fresh and freshly cooked food. But today that cultural value does not have successfully marketed.
ii) Education: People in our society today wish to acquire relevant education and skills that would help improve their career prospects. This is evident from the fact that so many professional, career-oriented educational centers are coming up, and still they cannot seem to meet the demand. As a specific instance count the number of institutions offering courses and training in computers that has opened in your city. The establishment of IGNOU is also a result of this cultural trend.
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