Personal Factors - Consumer Behavior

Agency Management System include CRM. we are talking here why crm and we talked consumer behavior in our last talk.
consumer’s purchase decisions are also affected by his personal characteristics such as age, sex, and stag in family life-cycle, education, occupation, income, life-style, his overall personality and overall self-concept. We shall now discuss some of the influences.

Demographic factors and life-cycle stage

The first factor influencing buyer’s decision is his age. The need for different products and services changes with age. Babies and children have special needs for products such as milk powder, baby foods and toys. Young adults need cloths, recreational and educational facilities, transportation and a host of other age and fashion related consumption needs.

There are certain physiological differences between men and women which result in their having different consumption needs. Women need specialized medical facilities for pregnancy and delivery. Their requirement of cloths and cosmetics is different from that of men. Each gender thus has its own need for specific products and services.

Consumption behavior is also influenced by the specific stage of the family life cycle. We talk about it in our next post.

ref: agency management system, Insurance CRM & SFA software

Beliefs and Attitudes - Consumer Behavior

Why CRM, we are talking here which is a part of agency management system, as part of our talked we talk consumer behavior. In last post we talked about Learning

A belief is a descriptive thought that a person has about something. A person may believe that a certain cooking oil 'x' has the lowest fat content and is best for health. This belief may be based on some real facts or it i my merely be a notion or opinion that the person has.

The belief that the customer has about a brand is important because it determines his behaviour towards buying and using it. The beliefs constitute the brand image, and if the customer has the wrong beliefs he is likely to generate a negative image about the brand. The marketer must ensure that consumers have all relevant and correct information about the brand to facilitate formation of a positive brand image.


Attitude is a person's enduring feeling, evaluation and tendency towards a particular idea or object. Starting from childhood, attitudes develop over the time with each fresh knowledge input, experience and influence. Attitudes get settled into specific patterns and are difficult to change. It is easier to market a product which fits in well with the existing patterns of attitudes rather than change the attitudes to fit a new product concept.


ref: Insurance CRM Software, , agency management system

Learning - Consumer Behavior

Consumer Behavior we are taking here as a part of Insurance CRM Software and agency management system. We talk Perception in our past posts. Today we are going to talk Learning as important aspect of consumer behavior.

Learning

A new born infant’s sucking at the feeding bottle is instinctive behavior, but a five-year old clamouring for chocolate or chewing gum is the result of learned behavior. Much of an adult’s human behavior is learned behavior.

This is a very significant fact for marketers, because it implies that consumers can be made to learn the desired behavior through interplay of motives, stimuli, cues, responses and reinforcements. A housewife has the need for cutting down the time she spends for cooking in the kitchen. When this need is strong enough to propel her to take action it becomes a motive. The motive is directed towards the stimulus object - a pressure cooker. The stimuli are the various advertisement about the product which she sees and hears. Cuse are minor stimuli that determine when, where and how the hosewife responds.

We talk more on Learning in our next post.


ref: Insurance CRM, Insurance SFA Software, agency management software

Perception - Selective Retention

we are talking here Perception as part of consumer behavior with why crm and agency management system. Today we are going to talk abot Selective Retention as important aspect of Pereception.

Selective Retention:

People forget much of the stimuli which they receive and only remtain that information which reinforces their values and decision. You are more likely to remember the positive features of brand pressure cooker since they help reassure you that the decision which you had made was correct.

ref: Insurance Software Insurance SFA, agency management system