We talked Family life cycle, it's different stages and it's relation with buying patter of consumer. Today we are going to talk about effect of education and occupation on consumer behaviour. We all know that educated person get easily ready to adopt crm software or sfa software.
Education widens a person’s horizons, refines his tastes and makes his outlook more cosmopolitan. An educated person, as compared to somebody less educated, is more likely to consume educational facilities, books, magazines and other knowledge oriented products and services. For instance, an educated insurance agent gets ready to use agency management software, insurance crm software, and insurance sfa software. While less educated person my not easily adopt such insurance software.
The occupation also shapes the consumption need. People following specialized occupations such as photography, music, dance, carpentry, etc need special tools and equipment. But, apart from this specific need the status and role of a person within an organization affects his consumption behavior. Chief executives would buy three-piece suits of the best fabric, hand made leather briefcase and use services of airline and five start hotels. A junior manager or blue collar worker in the same organization may also buy a three-piece suit but he compromise on quality.
Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts
Monday, February 18, 2008
Tuesday, February 5, 2008
Family Life Cycle and Buying Pattern - 1
Why CRM, we are talking here and we talked aspect related with consumer behaviour in our past posts. CRM Software is part of Agency Management System. We are talking Family Life cycle and buying pattern of consumer in last post. Today we continue with that.
Full Nest - Old married couples with dependant children, when a person is in this phase financial positions still better. Spend on education, more tasteful furniture, cars, non-necessary appliances etc.
Empty Nest 1- older married couples, no children living at home, household head still working when a person is in this stage spend on travel, recreation, self-improvement, home-improvement, health care.
Empty Nest 2 - older married, no children at home, head retired - when a person is in this stage drastic reduction in income. Buy medical appliances and medi-care products which aid good health.
Solitary Survivor - In Labor Force - when a person is in this stage likely to sell home, but income still good.
Solitary Survivor - Retired when a person is in this stage Reduce income, spend on medical product.
ref: Insurance CRM Software, SFA Software, Agency Management System
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